Session: Panel
The Great Debate, Tech or Humans?: The Biggest Business Transformation Enabler for Customer Engagement
Date and Location
TBD
Speaker(s)
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Robin CollyerSenior Director, Decisioning & Analytics GTMPega
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Sharon GruffertySenior Director Customer Experience Management Transformation StrategyMerkle
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Natalie MurrayCustomer Decisioning Platform LeadNatWest
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Koen PuttemansProduct Owner Segment of 1 Always-onTelenet
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Shoel PerelmanVice President 1:1 CE Product & EngineeringPega
Customer-obsessed, AI-powered, human-guided – are these competing forces or complementary ones? Join this lively debate as two sides go head-to-head: one championing creativity and human insight, the other advocating for AI-driven automation. Expect bold arguments, fresh perspectives, and a glimpse into what’s next for marketing transformation.