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A Pega Brief

Banks, it’s time to get relevant

The same old marketing and sales tactics aren’t cutting it anymore. Customers want deeper connections – and banks need to radically change their approach. But how?

Get relevant or get ignored: Why top banks are making the shift to one-to-one engagement.

PDF | 4 pages | 3 mins read

Make the shift to 1:1 customer engagement

You don’t need a data scientist to sense the change happening right now. With digital channels and AI going mainstream, the same stale campaign strategies aren’t getting the job done. Everything that’s not personalized and perfectly timed falls flat. So how can banks break through the noise to drive real value and deeper customer connections? Download our brief and learn:

  • How to go beyond product-pushing and build lasting relationships
  • What a “next-best-action” approach is and why it matters for your business
  • Which leading banks are doing one-to-one customer engagement right

Related resources

Ovum: Advances in Customer Engagement Platforms: 2019–20

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