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Session: Client-Led

Verizon: Supercharging Verizon Business

Date and Location

June 11, 2024, 1:15PM - 2:00PM PDT
Premier Ballroom 317

Speaker(s)

  • Tommi Marsans
    Associate Director Decisioning Technology Strategy
    Verizon Business Group
  • Axel Wells
    Industry Principal - Communications and Media, Sr. Director
    Pegasystems

Verizon Business has taken decisioning and supercharged it for larger enterprise organizations. This didn’t happen overnight and was only achieved after a series of previous foundational steps. Learn how they targeted use cases for program reinvestment and scalable features instead of a full platform build. How they are driving a paradigm shift for sales and marketing stakeholders as well as the technology groups.



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