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PegaWorld iNspire

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Session: Keynote

Left Brain. Right Brain. Customer Brain.

Date and Location

June 11, 2024, 9:15AM - 9:45AM PDT
Grand Garden Arena


  • Jess Cuthbertson
    Executive, Customer Analytics & Decisioning
    National Australia Bank

What do you get when you join Left Brain analytics and Right Brain creative?  NAB’s Customer Brain – relationship-led, personal experiences that are relevant for the moment, in any channel – digital or human.

In this session, we’ll explore how the blend of data, creative experimentation and Pega technology is disrupting conventional approaches to communications.   

Hear how NAB has applied this winning formula to deliver more than 150 Next Best Actions, 91m customer interactions and 40% increase in customer engagement in just over a year. 

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