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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Sponsor

Connected Marketing - Bringing Data, Content & Intelligence together for Marketeers

Date and Location

June 11, 2024, 11:30AM - 12:15PM PDT
Premier Ballroom 316

Speaker(s)

  • Phil Lockhart
    Chief Digital Office
    Credera
  • Vince Jeffs
    Senior Director Product Management
    Pega
  • Alex Berton
    Global Head Customer Decisioning
    Areteans

Join us for a thoughtfully crafted session with experts from Areteans & Pega, who will talk about deploying a Marketing Analytics Platform that facilitates customer engagement, conversion, and lifetime value through real-time insights and centralized decision-making. Learn how this platform can unify first party & third-party data to extract maximum value, and integration with a decision engine like Pega CDH can enable true omnichannel precision customer engagement.



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