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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Sponsor

Capgemini and Wind Tre: Next Best Action Implementation and Adoption

Date and Location

June 11, 2024, 1:15PM - 2:00PM PDT
Chairman's Ballroom 357

Speaker(s)

  • Daniele Mazzoni
    Head of Product Development
    Wind Tre
  • Elvira Petaroscia
    Tribe Lead Customer Value
    Wind Tre
  • Tigran Voskanyan
    Telecom Market Segment Lead
    Capgemini Italia

To achieve the desired marketing results, businesses must employ digital marketing and communication services. The technology choice and adoption is challenging, however the final result is worth the effort.  The need to gain constructive dialogue with customers, with immediate, flexible response and the necessity to measure investments and results, the classical marketing approach has changed, Wind Tre were able to continue to improve substantially with their transformative approach.



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