Marketing Technology Lead ANZxANZ Bank
Smart, secure and designed to help customers manage their money and achieve their financial goals, ANZ Plus is a new digital banking service from ANZ bank. Since launching to the market in 2022, ANZ Plus is now servicing over 500,000 customers and is one of Australia’s fastest growing digital banking solutions.
This presentation will showcase how ANZ Plus and Pega CDH have partnered together to bring to life the ANZ Plus mission to provide customers with the tools, insights and support to improve their overall financial wellbeing. It will explore the ways ANZ Plus has rearchitected the customer experience by providing ‘digital coaching’ through scaling its Next-Best-Action library and adopting AI.