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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

BT & EY: Re-Imagine the Base, Maximize Customer Lifetime Value & Deliver Personalization at Scale using AI & Decisioning

Date and Location

June 10, 2024, 11:30AM - 12:15PM PDT
Premier Ballroom 317


  • Simon Matthews
    Senior Commercial Manager, Customer Base Management & Decisioning
    BT Group
  • Tim Hillier
    Director, Customer & Growth Consulting

BT Group is transforming their business in order to best serve the evolving B2B Telco Market and maximize Customer Lifetime Value. This session will showcase how BT's Small & Medium Business division has collaborated with EY teams and Pega to build capabilities required to deliver 1) an enhanced view and understanding of the customer base, 2) a desired base profile to target, and 3) the base experience to drive organization ambitions.

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