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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

BT & EY: Re-Imagine the Base, Maximize Customer Lifetime Value & Deliver Personalization at Scale using AI & Decisioning

Date and Location

June 10, 2024, 11:30AM - 12:15PM PDT
Premier Ballroom 317

Speaker(s)

  • Simon Matthews
    Senior Commercial Manager, Customer Base Management & Decisioning
    BT Group
  • Tim Hillier
    Director, Customer & Growth Consulting
    EY

BT Group is transforming their business in order to best serve the evolving B2B Telco Market and maximize Customer Lifetime Value. This session will showcase how BT's Small & Medium Business division has collaborated with EY teams and Pega to build capabilities required to deliver 1) an enhanced view and understanding of the customer base, 2) a desired base profile to target, and 3) the base experience to drive organization ambitions.



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