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Session: Client-Led

Breaking Free: OP Financial Group's Captivating Journey Toward a Customer-centric Marketing Organization

Date and Location

June 11, 2024, 2:15PM - 3:00PM PDT
Chairman's Ballroom 361

Speaker(s)

  • Pauli Sallmén
    Senior Process Owner, Customer Engagement
    OP Financial Group

Imagine a world where your siloed marketing organization undergoes a remarkable transformation, embracing customer-centricity. OP Financial Group defied convention and revolutionized the bank culture without making major structural changes. In this session, OP Financial will share its recipe for success: Engaging early and building a solid foundation while fearlessly addressing human concerns with honesty and transparency. Then using virtual governance and collaboration, the company was able to unite diverse tribes under a shared vision.



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