Skip to main content

PegaWorld iNspire
June 9-11, 2024 | Las Vegas

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Session image

Session: Client-Led

Breaking Free: OP Financial Group's Captivating Journey Toward a Customer-centric Marketing Organization

Date and Location

June 9, 2024, 12:00AM - 12:00AM EDT


  • Pauli Sallmén
    Process Owner, Customer Engagement
    OP Financial Group

Imagine a world where your siloed marketing organization undergoes a remarkable transformation, embracing customer-centricity. OP Financial Group defied convention and revolutionized the bank culture without making major structural changes. In this session, OP Financial will share its recipe for success: Engaging early and building a solid foundation while fearlessly addressing human concerns with honesty and transparency. Then using virtual governance and collaboration, the company was able to unite diverse tribes under a shared vision.

Share this page Share via x Share via LinkedIn Copying...