The Agent is Dead, Long Live the Agent: Pega's GenAI™ Quest to Create the Ultimate Customer Service Agent

Embark on an exploration into the future of customer service, where GenAI stands poised to revolutionize the way customer service agents get work done, evolving the entire industry forward. We will unpack the multitude of ways in which Pega GenAI enhances the experience of your customers and agents, and streamlines operational efficiency. At the end of the session, you will be not only enlightened but also empowered to embrace the possibilities that GenAI offers in shaping your customer care landscape.