Session: Panel
Maximizing Business Benefits with AI: High-performing Clients Describe How They Drove Adoption of AI
Date and Location
June 3, 2025, 1:15PM - 2:00PM PDT
Premier Ballroom 316
Speaker(s)
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Jay GaoDirector, Digital MarketingCiti
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Julio Enrique RosarioDirector Intelligencia Comercial en Banco LeonBanco BHD Leon
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Nauman BashirMD, Global Head of Digital Sales. Head of Digital, Data & Customer Value ManagementStandard Chartered
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Mark DaviesSenior Director, 1:1 Customer Engagement Business ExcellencePega
The most successful organizations are those that genuinely put their customers first. But becoming customer-centric means adopting fresh strategies for customer engagement made possible by using AI to scale personalization. Discover how companies like Citi, Charter, and BHD Leon have successfully made this leap with Pega's one-to-one customer engagement solutions, focusing on how they've driven stakeholder engagement and buy-in to give them the ability to deliver phenomenal business benefits.