AI-Driven Next-Gen Personalization at Verizon

NBX & Real Time Marketing implementation at Verizon enhance Pega decisioning strategies to improve customer experience, drive growth, and reduce churn. The solution leverages LLMs, Pega’s Adaptive Decision Manager (ADM), and customer data for personalized experiences and dynamic pricing. NBX guides customers through self-install, professional install, equipment return, and assists self-service via chatbot, optimizing customer experience and prioritization.