PEGAInnovate London

Step into our interactive Experience Zone and discover how Pega transforms customer-facing operations. Sit in the shoes of a call-centre or booking agent, watch live product demos tailored to your industry, and build your own automated workflow at our Blueprint Labs with guidance from Pega architects. Speak directly with product experts about your challenges and explore the latest solutions for banking, insurance, healthcare, and utilities.

Browse the latest industry insights and innovations from our partner ecosystem—exhibiting partners showcase complementary technologies and solutions that extend Pega's capabilities. Plan to move between stations at your own pace: experience real scenarios, get hands-on, and leave with working knowledge of what Pega can do for your business. Light lunch included.

Speaker: Marc Andrews, Global Managing Director for Industry Markets, Pega

The era of rigid applications and manual work is over. In this powerful keynote, Marc Andrews will reveal how agentic AI is unbinding the enterprise—embedding intelligent agents directly into workflows to create businesses that are fluid, autonomous, and built to move at the speed of ambition. From design‑time AI to self‑resolving work and responsible, predictable operations, you’ll see a pragmatic blueprint for turning AI from hype into real outcomes. Because the future of business isn’t supported by systems—it’s run by them.

Speaker: Sri Kanisapakkam, Chief Data & Analytics Officer, Nationwide Building Society

Discover how Nationwide Building Society accelerated its fraud and fincrime capabilities while improving effectiveness by using Pega's Blueprint-driven approach. Learn the strategies, architecture decisions, and implementation insights that enabled this financial services leader to transform a critical business process at speed. Hear directly from Nationwide on how intelligent automation and citizen-led blueprints can deliver transformational results in your own organisation.

Speakers: AWS, Cognizant and Sellafield

Public sector organisations are under intense pressure to modernise, embrace AI, and adopt agentic technologies. Yet for many, legacy estate remains the single biggest barrier to change. As generative AI accelerates, governments and public bodies are grappling with fundamental questions: Where do we start? How do we ensure consistency and accountability? Is there an audit trail? And how do we prevent autonomous agents from making costly mistakes? Legacy transformation is a natural and necessary starting point. This session will explore how organisations can operationalise agentic AI to modernise legacy platforms and optimise the delivery of public services

Speakers: Sophie Kelly, Transformation Director, B2B Sales & Marketing, BT Group; Elke de Meue, VP Customer Operations - Service, Telenet; Mark Pocock, Senior Manager, Transformation & Automation lead, Vodafone Networks; John Allen (moderator), Client Growth Director, Telecommunications, Pega

Telecommunications companies need to evolve to optimise quality of service, deliver superior customer experiences and ensure profitability. This requires ambition and pace of execution, while adhering to strict regulation and cost pressures. Our panellists will describe their transformation journeys, outlining their use of Pega technology to deliver business outcomes across sales, service and network operations. We will discuss their adoption of AI in delivering against these objectives, and how they partner with Pega to both exploit and govern AI.

If we can have self-driving cars, why not autonomous enterprises that self-optimize towards customer and business goals, without losing control? In this session we will showcase agentic AI-powered experiences that drive one-to-one marketing, customer engagement and business workflows, and discuss key, pragmatic strategies to scale and expand adoption across the enterprise.