Next-Best-Action Marketing: A Customer Centric Approach

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Document Type: 
eBook
Author: 
Pegasystems Inc.
Topic: 
CRM
Decision Management
Customer Service
Marketing Automation

Overview

This eBook discusses a new approach to customer communications called Next-Best-Action (N-B-A) marketing that can yield significantly more effective results. This eBook is an executive summary document. See the full white paper, Next-Best-Action Marketing for additional details on this topic.