ADVISORY/Pegasystems, a Healthcare CRM Provider, Featured At Blue Cross Blue Shield Customer Contact Center Conference
--(BW HealthWire)--
| WHO: | Pegasystems (NASDAQ: PEGA), a leading software company that |
|---|---|
| provides rules-driven process automation technology and multi-channel | |
| service and support solutions to enhance Customer Relationship | |
| Management (CRM) strategies. | |
| WHAT: | Pegasystems will present "Tools for Surviving Your CRM |
| Strategy" and demonstrate the recently announced solution for | |
| healthcare payors, PegaCRM Healthcare, at the Blue Cross Blue Shield | |
| Customer Contact Center Conference. In addition, Pegasystems and | |
| Hawaii Medical Services Association (HMSA) will conduct "Integrating | |
| Your Web Member Service Portal With Your Member Service Contact | |
| Center." | |
| WHERE: | Westin Westminster Hotel, Westminster, CO |
| WHEN: | September 9-12, 2001 |
| WHY: | Customer-oriented businesses need CRM solutions that yield |
| intelligent, real-time, personalized interaction. Pegasystems helps | |
| healthcare organizations make CRM work by introducing them to | |
| rules-based process automation technology. Rules allow organizations | |
| to adapt to changing business and marketplace needs, while process | |
| automation helps optimize existing data systems to provide the depth | |
| and capabilities needed to perform work and therefore maximize | |
| customer care. Conference attendees will gain insight into how | |
| Pegasystems helps businesses maximize customer satisfaction through an | |
| analysis of how Hawaii Medical Services Association (HMSA) is | |
| implementing PegaCRM Healthcare as a strategic part of their | |
| e-Business and contact center initiatives. |