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Session: Keynote

AI Did Not Write This: How Self-optimizing AI is Changing Business

Date and Location

June 13, 2023, 9:00AM - 9:40AM PDT
Grand Garden Arena


  • Dr. Rob Walker
    GM, 1:1 Customer Engagement

AI has been evolving steadily for years. But now, it’s suddenly everywhere, making the world simultaneously more complex and simpler (as well as more interesting). Pega’s GM 1:1 Customer Engagement, Dr. Rob Walker, talks about the fast-changing potential of AI in personalization and customer engagement, including how to apply the right AI to the right problem, how to incorporate generative AI models in customer engagement, and where to be careful. It’s a wild AI world out there! Let us help you tame it – to inform, simplify, and personalize customer engagement.

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