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Session: iNtro to Pega

Intro to One-to-one Customer Engagement

Date and Location

TBD

Speaker(s)

  • Matthew Camuso
    Product Marketing Manager
    Pega

Marketing’s got a bad rap – and it’s easy to see why. For decades, organizations have relied on segments and campaigns to push products without considering what their customers really need. Customers get bombarded with irrelevant and poorly timed messages. Instead of bringing them closer, we drive them further and further away, leaving billions in untapped value on the table.

In this session, Pega will showcase how you can flip the script, by using real-time decisioning to engage every customer one-to-one, anticipating their needs, and delivering value-add experiences with every touch.


Topics

AI・意思決定 カスタマーエンゲージメント パーソナライズされた顧客体験

Product areas

Customer Decision Hub マーケティング

Industries

クロスインダストリー

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