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Session: iNtro to Pega

Intro to One-to-one Customer Engagement

Date and Location



  • Matthew Camuso
    Product Marketing Manager

Marketing’s got a bad rap – and it’s easy to see why. For decades, organizations have relied on segments and campaigns to push products without considering what their customers really need. Customers get bombarded with irrelevant and poorly timed messages. Instead of bringing them closer, we drive them further and further away, leaving billions in untapped value on the table.

In this session, Pega will showcase how you can flip the script, by using real-time decisioning to engage every customer one-to-one, anticipating their needs, and delivering value-add experiences with every touch.


Engagement client Expérience client personnalisée IA et prise de décision

Product areas

Customer Decision Hub Marketing


Tous secteurs

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