![](https://www.pega.com/sites/default/files/styles/2560/public/media/images/2021-07/pega-emea-comms-idp-hero-bg.jpg?itok=0R5XLa7c)
The power of putting customers first
Watch as analytics manager Ivan Lastro shares how Vodafone Spain used personalized engagement to strengthen loyalty in an ultra-competitive market.
![Give customers what they want, fast](https://www.pega.com/sites/default/files/styles/1366/public/media/images/2021-07/pega-emea-comms-idp-hero-img-front-v1-v3.png?itok=o21GGzGu)
![](https://www.pega.com/sites/default/files/styles/2560/public/media/images/2021-07/pega-emea-comms-idp-secondary-asset-bg.jpg?itok=bquMTjP0)
Why real-time decisioning matters
Brands who stay ahead of customers' ever-changing needs and deliver on them fast gain a big advantage. Ready to see how?
Learn more![](https://www.pega.com/sites/default/files/styles/2560/public/media/images/2021-07/pega-emea-comms-idp-third-blade-bg.jpg?itok=xA0BNLeC)