Session: Client-Led
Killing the Traditional Campaign: Bank Millennium's Journey to Always-on AI
Date and Location
TBD
Speaker(s)
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Mariusz GromadaHead of Customer Intelligence Department, Senior DirectorBank Millennium
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Marcin BartoszewskiHyperpersonalization Program LeadBank Millennium
Campaigns are dead – long live personalization! Bank Millennium ditched traditional campaigns for inbound-first, always-on decisioning with Pega Customer Decision Hub™ on Pega Cloud®. Learn how a single arbitration engine powers real-time offers and service across channels, simplifies governance, and accelerates change. This is AI-scaled, omni-channel personalization done right.