Innovation Hub

Step inside the future of transformation and give our latest tech a spin.

Designed for exploration, the Innovation Hub brings together multiple ways to learn, test, and engage. From guided demos, to longer sit‑down convos, to immersive, end‑to‑end experiences, this year’s Hub gives you more ways than ever to see how Pega technology works together to drive real outcomes.

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Illustration of man standing on floating block with arms outstretched, next to a robot also floating on a block

100,000 square feet

of “Woah, did you see that?”

200+ demos

go ahead, explore the latest and greatest

30 sponsors

in the mix – more collaboration, more ideas to share

14+ hours

of innovation across 2 days – and somehow it flies by!

1 hub

for hands-on tech

“The Innovation Hub let me see and test new features and explore what’s possible. And being able to network with like-minded individuals not only created opportunities for new business, but also friendships!”

Pegaworld 2025 attendee

Innovation, organized by outcome

Find the ideas and technologies that align to your business goals.

Dive deeper into Pega tech

Get hands-on with the future of enterprise software in the Innovation Hub. Engage in deeper conversations, learn how Pega is solving real-world challenges, and get a closer look at the tech than ever before.

Discover how Pega is redefining customer service and sales with agentic AI - accelerating self‑service, guiding sellers and CSR's in the moment, and scaling automation to drive real productivity and revenue impact.

Future-proof your back-office with Pega's Agentic AI. Learn how trusted AI and automation orchestrate end-to-end workflows, guide customers, empower employees, and put optimization on autopilot.

Get a deep dive on how to unleash the full potential of your Pega estate. With AI-led delivery, deployments, and learning, driving value through Pega has never been easier!

Innovate faster with Pega Blueprint™. Harness Agentic AI to instantly design and launch end-to-end workflows, and go from idea to go-live in minutes.

Don’t let legacy systems hold you back from the agentic future. Pega’s AI-led transformation strategy makes it possible to go from COBOL to the cloud in weeks, not years. Plus, you'll reimagine those decades-old apps as modern, future-proof workflows.

Too many tools. Too much busywork. Not enough impact. See how Pega's new agentic marketing operations cuts the coordination tax so your team can finally focus on what matters.

Explore the innovations shaping your industry

Join Pega's industry experts for lightning talks and meetups. Learn what's working, explore emerging industry topics, and exchange ideas with peers and thought leaders shaping what's next.

Discover how clients are using Pega in communications to transform their business. Learn about key domains and real client use cases, plus see demos of agentic capabilities being applied in the industry.

Discover how clients are using Pega in banking to transform their business. In this session, you'll hear about real client use cases, see demos of agentic capabilities and the latest solutions, and even speak directly to the product team working on our SDAA, SIAA, CLM/KYC, and FinCrime AIM solutions.

Modernize service delivery by overhauling legacy workflows and improving citizen outcomes. Join us for a first-hand look at how agencies are deploying Pega's agentic capabilities to support the workforce and streamline public programs.

Discover how clients are using Pega to transform Healthcare for better outcomes and improved efficiencies. Learn about key domains and real client use cases, plus see demos of agentic capabilities being applied in the industry.

Discover how clients are using Pega in Insurance to transform their business. Learn about key domains and real client use cases, plus see demos of agentic capabilities being applied in the industry.

Engage with our sponsors

Connect with the Pega Partners who are driving real-world success. Experience live demos, expert insights, and innovative solutions that accelerate your digital transformation from our sponsoring partners.

The power of a good conversation (multiplied)

The Innovation Hub is where you see the latest technology and where you meet the people shaping what comes next. This is the place to trade stories, share ideas, and build connections that last beyond PegaWorld. This is where human creativity and powerful technology come together to spark what’s next. Grab a coffee, pull up a chair, or make your next move at the chessboard.

Meet your people:

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Innovation Hub Reception

Monday, June 8
4 - 6 PM

Chess Tournament

Tuesday, June 9
4 - 6:30 PM

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Get to know our sponsors

This is your chance to talk shop with the experts. Explore live demos, ask questions, and learn how our sponsors are putting Pega technology to work across industries. Come curious - you’ll leave with fresh ideas and practical takeaways you can use right away.

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