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A Pega Interview

Etisalat’s enhanced CX

To improve customer interactions, Etisalat shifted its mindset from volume to value – increasing incremental revenue by 20%

How Etisalat is revolutionizing its customer experience

PDF | 13 pages | 10 mins read

A special mix of business, IT, and machine learning

Dr. Esra Taylor leads Etisalat’s omni-channel marketing for the small-to-medium business space and led the transformation to revolutionize its customer experience and drive more intelligent interactions. Read our interview to learn how she did it.

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