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A Pega Study

Are consumers on board with the promise of AI?

Australian consumers lack faith in artificial intelligence (AI). However, our study shows that the tide of public opinion is beginning to turn.

AI and empathy: Australians see promise in artificial intelligence

PDF | 8 pages | 7 mins read

AI is designed to perform as an extension of humans, performing tasks in a more efficient way, making life easier for both workers and customers. So why do so many consumers still distrust it? Maybe it’s because AI still feels like the stuff of science fiction, or that individuals are more suspicious of enterprise technology in general.

To get to the heart of the issue, Pega surveyed 6,000 consumers from Australia, North America, the United Kingdom, Japan, Germany, and France about their views on empathy and AI. We found that respondents, across the board, struggle to believe that AI can behave in a way that is empathetic and unbiased toward consumers. It seems, however, that opinions are beginning to change on this front – especially in Australia.

Download our report to discover why:

  • Less than half of Australian respondents believe AI can improve customer experience
  • Australian consumers still prefer human interaction over AI
  • A notable number of Australians believe that AI will one day have the capacity to behave morally

Get our report and learn how human ethics can be combined with AI for powerful, personalized engagement.

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