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June 7-9, 2026 | Las Vegas, NV

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PegaWorld 2026 Agenda
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Session: Panel

Delivering 1:1 Engagement: Transforming Marketing with Customer Engagement Blueprint

Date and Location

June 9, 2026, 11:30AM - 12:15PM PDT
Chairman's Ballroom 361

Speaker(s)

  • Tara DeZao
    Sr. Director, Product Marketing
    Pega
  • Natalie Murray
    Customer Decisioning Platform Lead
    NatWest
  • Setiady Lo
    Head of Operation Strategy & Design
    Bank Central Asia
  • Helio Kampff
    General Manager Latam
    Adqura

What does it take to deliver true 1:1 engagement at scale? Join this expert panel to explore how Customer Engagement Blueprint helps organizations deliver personalized 1:1 engagement, align stakeholders, and accelerate execution. Hear real-world success stories, learn best practices, and discover how AI and agentic capabilities turn vision into measurable outcomes. Engagement has never been so engaging!

Topics

Engajamento do Cliente

Product areas

Customer Decision Hub

Industries

Várias indústrias

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For workflows and app design

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For marketing and customer engagement strategies

Visualize your customer engagement strategy before you build it with ready-to-activate, AI-driven customer journey designs.

BEST FOR
Marketing strategists
CX leaders
Growth managers
Analytics leads
Pega Customer Engagement Blueprint
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