From Plans to Experiences - How Telcos are Making Agentic AI Real

A joint initiative from Pega, HCLTech, and IQMetrix shows how telcos can close the gap between AI-assisted plan design and real customer experiences. Agentic Marketing Operations orchestrates briefs, content creation, and compliance, while an intent AI agent captures real-time signals that feed Customer Decision Hub's consistent next best actions across digital, mobile, and retail channels. A practical, governed path from plans to experiences.