American Express, how well do you really know your customers?

Relationships are the heart of your business, but exceeding expectations requires an always-on brain.

Change isn’t the only constant. American Express’ commitment to earning customers' loyalty for the long haul has also never wavered, and your success is due, in no small part, to shifting emphasis from transactions to customer relationships.

But how well do you really know your customers? Are you able to move with them as they navigate between life and business?

In lieu of siloed data and best-guess messaging, Pega Customer Decision Engine connects cross-channel conversations and delivers next best actions, so you can:

• Anticipate, simulate, and orchestrate customer journeys
• Personalize engagement with empathy across every channel
• Empower Customer Care Professionals to enrich customers’ lives
• Maximize customer lifetime value

Delivering exceptional products, services, and experiences every day is more than a vision. When you make your customers feel recognized and understood, it shows that you get them. And when you get them, you’ve got them.