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Report di analisti

Pega nominata leader nella gestione delle interazioni in tempo reale

Pegasystems è stata definita un'azienda leader, ricevendo il punteggio massimo per strategia e prodotti, su 12 fornitori ed è stata valutata in base a 33 criteri nel report The Forrester Wave™: Real-Time Interaction Management, Q1 2019. Pega received the highest scores possible in 9 top-level criteria including customer recognition, contextual understanding, decision arbitration and measurement and optimization.

Pegasystems was recognized for driving “business outcomes with a veritable RTIM powerhouse.”

Excerpts from the report:

“Pega excels in nearly every aspect of this evaluation, distancing itself from other vendors in all but a few digital marketing criteria. It raises the bar for enterprise RTIM that runs the gamut of digital self-service and human-assisted touchpoints across the entire customer lifecycle."

"References praised its holistic commitment to customer-focused outcomes and attributed significant business results to their Pega solutions. One explained that his firm ‘initially deployed Pega for a customer retention use case, but now it’s a revenue generator— it’s become an addictive drug that we use in pretty much every customer-facing channel.’ References for several other vendors also acknowledged using Pega as the decision engine within their RTIM ecosystems.”

Read the report to learn more.

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