Session: Client-Led
Smarter Engagement at Scale: UNIQA's AI-powered Omni-channel Strategy
Date and Location
Speaker(s)
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Claudia ThewangerHead of Sales Technology UNIQA AustriaUNIQA Insurance Group AG
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Dan CrasnicPega CoE technical leadUNIQA Insurance Group AG
UNIQA is redefining sales and service operations with AI-powered personalization. Using Pega Customer Decision Hub™ and Sales Automation™ they have integrated next-best-action strategies and omni-channel leads to predict context, purchase likelihood, and relevance across every touchpoint. Discover how UNIQA transforms traditional insurance interactions into value-driven and personalized customer experiences at scale.
This transformation has been delivered in close collaboration with Accenture, UNIQA’s long-standing strategic Pega partner, providing key contributions across architecture, implementation, and rollout of the solution.