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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Pega-Led

NBA in Action: Cross Industry Use Cases for Hyper-personalization

Date and Location

June 8, 2026, 1:15PM - 2:00PM PDT
Chairman's Ballroom 359

Speaker(s)

  • Jo Allen
    Marketing & Decisioning GTM Director
    Pega
  • Ed Hennessy
    Marketing & Decisioning GTM Director
    Pega

Do you know how to really optimize your NBA strategies for value? Learn how top organizations use Pega Customer Decision Hub™ to transform customer engagement across the entire customer lifecycle from acquisition, growth, service, retention to cost reduction and beyond. Hear about effective strategies that bring significant results with use cases from different industries that you can utilize to drive benefits for your organization, over and above pure revenue.



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