Session: Client-Led
BT Business: Elevating Customer Engagement with AI and Pega Customer Decision Hub
Date and Location
June 9, 2026, 2:15PM - 3:00PM PDT
Chairman's Ballroom 357
Speaker(s)
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Lucinda WattsDigital and Marketing TransformationBT Business
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Sophie KellySenior Commercial ManagerBT Business
See how BT Business embedded AI-driven decisioning into every interaction using Pega's Real-Time Decision Engine. By delivering personalized next best actions across channels, BT unlocked £95M+ in value while driving relevance and revenue. Learn how they scaled Customer Decision Hub for smarter engagement – and why this is just the beginning.