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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Client-Led

Swivel Chair to Single Pane: How Blue Shield of California is reimagining Customer Service with Pega

Date and Location

June 8, 2026, 3:15PM - 4:00PM PDT
Chairman's Ballroom 365

Speaker(s)

  • Sonya Wade
    Sr. Manager, Product Management
    Blue Shield of California
  • Shawna Maitia
    Product Manager, Consultant
    Blue Shield of California

Learn how Blue Shield of California is transforming the agent experience by consolidating fragmented systems into a single Pega‑powered service desktop. We’ll share the design patterns, roadmap decisions, and lessons learned while building an AI‑ready customer service foundation that improves efficiency, compliance, and agent confidence.



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