Pegasystems Acquires Text Analytics and Social Engagement Capabilities to Enhance its Better Business Software
Actionable insight across all channels increases capabilities for digital enterprises.
CAMBRIDGE, Mass. – May 6, 2014 – Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced that it has acquired the assets of MeshLabs Software Private Limited, a provider of advanced text analytics and social engagement solutions, based in Bangalore, India.
Pegasystems will unify MeshLabs’ social listening, text analytics, and natural language processing to enhance existing capabilities in its market-leading customer service, marketing, and case management solutions. The combined solution will enable organizations to collect social content, such as tweets, blogs, posts on Facebook or in other social communities, and enrich it by detecting language, topic, taxonomy and sentiment to deliver actionable social insight and intelligence. With this unique combination, Pega’s customers can monitor, triage, and respond to social content across all channels, and turn it into actionable social intelligence to improve customer engagement, increase customer retention and more effectively market and sell on social networks.
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“Today’s digital enterprises require the ability to extract actionable insights from social media to better understand and serve their customers,” said Alan Trefler, Founder and CEO of Pegasystems. “Pega has always been focused on providing optimal customer experience across channels, and today that includes social media. With MeshLabs technology, our customers will be able to extend their capabilities to further monitor social media streams, as well as other channels and data sources. The addition of MeshLabs into Pega’s unified platform will enable clients to immediately apply analytics and automate cases in response, delivering a real-time, personalized customer experience which is the core strength of our CRM solutions. With this acquisition, we also welcome the entire MeshLabs team to Pega.”
“We are excited to bring our technology to the Pega platform and extend the capabilities of what MeshLabs delivers,” said Venkatesh Rao, Co-Founder and CEO of MeshLabs. “As we become part of the Pega platform, we will make customer service, marketing and sales interactions more personalized and insightful.”
MeshLabs is driven by the challenge of finding solutions to unlock value hidden in text-based content for businesses across a variety of industries. Our text mining and analytics software is built for processing and extracting valuable facts from any text-based content, regardless of its source, type, and channel of origin. Enterprises, large and small, can easily deploy the innovative solutions developed by MeshLabs to gain a unified view of their content. The transformed content is ready for rigorous analysis using our own reporting and visualization interface, or through traditional business intelligence tools to identify actionable insights.
Pegasystems (NASDAQ: PEGA) develops strategic applications for sales, marketing, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 2000 customers include many of world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use and global scale. For more information, please visit us at www.pega.com.
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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.
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