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MGM Grand
Las Vegas

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Session: Sponsor

Sprint’s Journey from List-Based to Trigger-Based Marketing

Date and Location

June 3, 2019, 2:30PM - 3:15PM PDT
Premier Ballroom 319

Speaker(s)

  • Mike Nevels
    Director of Next Best Action & CRM
    Sprint
  • John Ward
    Next Best Action Technology Lead
    Sprint
  • Doug Jenkins
    Customer Insight & Growth Senior Manager
    Accenture
In this session, learn how Sprint has transformed how it markets to customers by building a trigger-based marketing capability, that uses a data-driven, outbound marketing next-best-action solution. Sprint is proactively retaining customers based on retention related triggers, while streamlining CRM operations by transforming traditional list-based marketing campaigns into business rule and model driven campaigns. As a result, Sprint has gained significant benefits including: • Improved Customer Retention • Improved Speed to Market • Customer Contact Strategy Automation


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