Session: Client-Led
Segment of Me: Verizon’s Journey to Hyper-Personalization
Date and Location
June 9, 2026, 1:15PM - 2:00PM PDT
Chairman's Ballroom 365
Speaker(s)
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Nanci MurielloDirector of Personalization, Consumer GroupVerizon
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Travis McLarenHead of Identity, Trust and Data ProductsVerizon
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Axel WellsIndustry Principal Senior DirectorPega
Verizon will discuss its transformation to hyper-personalized, AI-driven customer engagement, focused on modernizing its decisioning ecosystem beyond micro-segments using Pega. The session highlights how Verizon is scaling real-time, 1:1 personalization across channels, integrating GenAI-driven capabilities, and evolving its operating model to support a more dynamic, decision-led customer experience.