PEGAInnovate London

Step into our interactive Experience Zone and discover how Pega transforms customer-facing operations. Sit in the shoes of a call-centre or booking agent, watch live product demos tailored to your industry, and build your own automated workflow at our Blueprint Labs with guidance from Pega architects. Speak directly with product experts about your challenges and explore the latest solutions for banking, insurance, healthcare, and utilities.

Browse the latest industry insights and innovations from our partner ecosystem—exhibiting partners showcase complementary technologies and solutions that extend Pega's capabilities. Plan to move between stations at your own pace: experience real scenarios, get hands-on, and leave with working knowledge of what Pega can do for your business. Light lunch included.

Speaker: Marc Andrews, Global Managing Director for Industry Markets, Pega

The era of rigid applications and manual work is over. In this powerful keynote, Marc Andrews will reveal how agentic AI is unbinding the enterprise—embedding intelligent agents directly into workflows to create businesses that are fluid, autonomous, and built to move at the speed of ambition. From design‑time AI to self‑resolving work and responsible, predictable operations, you’ll see a pragmatic blueprint for turning AI from hype into real outcomes. Because the future of business isn’t supported by systems—it’s run by them.

Speaker: Amitesh Mishra; Jim Winters, Nationwide Building Society

Discover how Nationwide Building Society accelerated its fraud detection and prevention capabilities by 12 months while improving effectiveness by 60% using Pega's Blueprint-driven approach. Learn the strategies, architecture decisions, and implementation insights that enabled this financial services leader to transform a critical business process at speed. Hear directly from Nationwide on how intelligent automation and citizen-led blueprints can deliver transformational results in your own organisation.