Move beyond segmentation and campaigns to manage customer relationships across inbound and outbound channels.
- Drive customer conversations. Build customer trust with consistent omni-channel communication so that you can provide contextual messaging, branding, and nurturing wherever customers choose to engage.
- Gain unparalleled marketing visibility. Pega provides closed loop marketing that increases operational effectiveness and reduces time-to-value, so you can orchestrate all of the people, processes, and systems needed to automatically drive offers through to fulfillment.
- Control in one place. Effortlessly execute campaigns, offers, and strategies across any channel—digital and traditional—in real time.
- Enhance customer lifetime value. Turn every customer interaction into an opportunity to build trust and value including: acquisition, retention, upsell, cross-sell, and nurture strategies.
- Master complexity and continuously adapt. Make it easier and faster for your business to connect the disparate marketing systems to generate marketing strategies, which can be simulated and tested.