Marketing

Optimizing Customer Value Through Next-Best-Actions

Pega Unified Marketing delivers inbound offer management and outbound marketing campaigns that provide a unique combination of predictive and adaptive analytics, real-time decisioning, and business process management. Pega's marketing solution dynamically manages cross-channel conversations across the customer lifecycle, from offer design through offer fulfillment. Pega delivers on the promise of customer centricity by providing the following business benefits to marketing organizations:

CRM Magazine

  • Creates relevant experiences for every customer. Turn every interaction into a guided, relevant conversation by executing the Next-Best-Action at the moment of truth. Continuously learn and adapt to every customer in real time, across all channels, including social media.
  • Gives marketing control of the process. Design, change, measure, and control multi-channel customer strategies with a single marketing portal that doesn't require IT involvement. Pega is the only solution to support marketing operations with a robust business process management platform that seamlessly connects sales with fulfillment processes.
  • Optimizes customer lifetime value. Maximize revenue with proactive cross-sell, up-sell, and retention opportunities for customers and coordinate the experience across inbound and outbound channels. Pega's solution allows for a balance between various customer needs and the specific needs of the business.

  Pega Unified Marketing

  • Marketing Operations capabilities leverage the best in class business process management platform, Pega BPM, providing maximum flexibility and control of every marketing process.
  • Analytics-Based Campaigns deliver multi-step, multi-channel marketing campaigns to very targeted and segmented audiences that will help you increase return on investment in every marketing initiative.
  • Next-Best-Action (N-B-A) Marketing module is a customer-centric approach that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments to drive customer lifetime value.
  • Shared Marketing Components are out of the box marketing capabilities leveraged by every module of Pega Unified Marketing that allow marketers to design, execute, deliver, and adapt marketing strategies.
  • Pega also has a number of additional capabilities that leverage decision management and can be combined into marketing strategies.

 

Learn How Pega Customers Are Optimizing their Marketing Organizations >