Sales Force Automation
Maximize Visibility, Productivity and Revenue
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The changing face of Sales Force Automation We asked Bill Band, a Vice President and Principal Analyst at Forrester Research, Inc. -- and a leading expert on CRM -- to help us dig deeper into an important trend in CRM -- the changing face of sales force automation. Bill Band is Forrester's top CRM analyst serving the Application Development and Delivery Professional roles. His research focuses on helping people establish and validate CRM strategies, build executive consensus, and plan for CRM success. He's written two books on customer-driven business strategies, and spent 25 years of leadership in management consulting and systems integration firms, like BearingPoint, Accenture and Coopers & Lybrand Consulting. |
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Pega SFA - Take control of your sales pipeline (Video) Having sales best practices built directly on the industry leading BPM and Case Management functions offers a tremendous advantage in automating work for any sales team and allows ease of integration into the existing legacy applications. Come join us for a test drive of the Pega Sales Force Automation solution and take control of your sales pipeline! |
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New Approach to Sales Force Automation (Podcast) Pegasystems' Krassi Genov discusses the current state of the SFA industry, descibes the kinds of imperatives that sales executives have today, and how Pega's build for change SFA solution can address them. |
Typical SFA applications just capture data, but don’t really help your reps sell. Pega offers a far better solution that puts sales at the heart of your enterprise. By marrying traditional SFA capabilities with real-time guidance, intelligent automation and agile processes that instantly adapt to best support each sales opportunity, only Pega can automate the entire sales cycle from prospecting and lead assignment to sales stage promotion and product fulfillment.
The Pega Difference
Make Every Rep Your Best Rep
Pega guides reps through complex sales processes, suggesting the most relevant Next-Best-Action to build the relationship and close the deal. There’s no need to maintain multiple versions of your sales process or force reps through unnecessary manual activities because dynamic rules automatically adjust the standardized process to each customer and situation.
Optimize the Sales Process
Pega puts the business in control with technology that makes it easy to model your sales goals and process with zero coding. Using familiar office tools, you can rapidly design and adjust the ideal sales process for instant adaptation to changing market conditions, products, organizational structures and sales goals.
Make Communication Better than Ever
Totally unified channel management offers a build once, deploy everywhere solution so that staff can interact however they want, including via Microsoft Outlook, social tools and mobile devices. And because Pega SFA is unified with Pega's solutions for marketing and service, you gain the ideal solution for coordinating marketing, sales and service across every channel.
Execute Seamlessly across the Enterprise
Pega delivers all of the traditional SFA capabilities needed to efficiently manage and track opportunities. But Pega goes far beyond these basics. Robust case management drives complex, multi-threaded sales processes and end-to-end automation seamlessly connects sales with enterprise systems to orchestrate all of the people, data and processes needed to successfully close a deal.