Cross-Sell/Up-Sell

Increase Wallet Share with Every Customer Interaction

When it comes to cross-selling and up-selling, Pega CRM delivers a distinctly different experience than the typical one-size-fits-all offers that bombard customers. Robust capabilities that directly address each individual’s interests and needs simplify the process of delivering personalized offers and bundles at the moment when the customer is most receptive. And because Pega CRM offers an unprecedented level of flexibility and agility, you can instantly adapt your cross-sell/up-sell strategies to meet changing customer interests, market conditions and competitive threats.

With Pega capabilities for cross-selling and up-selling you can:

  • Optimize your cross-sell/up-sell strategies for dramatic improvements in offer uptake.
  • Increase bundle sales to drive more revenue and margin per customer.
  • Shorten time-to-market for targeted cross-selling and up-selling campaigns.
  • Increase customer satisfaction by delivering appropriate offers at the right time.
  • Turn service representatives into capable sales staff.

Key Capabilities

  • Real-Time Cross-Selling/Up-Selling — A unified offer strategy across all channels combined with real-time decisioning dynamically generates personalized offers and bundles to deliver the right proposition to the right customer at the right moment.
  • Predictive and Adaptive Analytics — Determine the most compelling offer during a customer interaction based upon instant and on-going analysis of customer propensities, the value of components, customer behavior and other business metrics.
  • Social Media — Social channel monitoring allows you to better understand your customers and respond with offers that directly address their interests and needs as well as capitalize on social trends.
  • Goal-Driven Interactions — User-friendly visual design tools make it easy to simulate, test, execute and monitor customer strategies and personalized budgets. Once you have configured your strategies, Pega automatically reacts to these goals, ensuring optimal results.
  • Configurable User Interface Templates — Pre-built best-practice process flows and screen templates are easily configured so that you can rapidly deploy coordinated cross-sell/up-sell campaigns across multiple channels.
  • Customer Process Modeling – Business modeling tools empower you take advantage of every opportunity by automating the complete customer lifecycle.
Learn about the benefits of Pega solutions Find out more