CRM

Pega CRM Delivers the Key to Great Customer Experiences

Customer relationship management (CRM) is critical to improving customer loyalty and gaining greater wallet share. But typical CRM systems deliver experiences that are impersonal and inflexible, producing unhappy customers, higher churn and lower revenue.


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With Pegasystems, you gain a distinctly different approach to CRM with CRM products that help you build long-term, profitable relationships with your customers. Pega’s CRM system is built on our core business process management (BPM) capabilities, and offers industry-specific models, processes and interfaces for multiple industries including financial services, healthcare and insurance.

Pega CRM - A Complete Solution for Effective Customer Relationship Management

Pega CRM provides customer relationship management solutions for improving customer acquisition, increasing retention, cross-selling and up-selling and delivering an outstanding customer service experience. With Pega CRM, you can engage with your customers over any channel and across the customer lifecycle. Automatically guide customer service representatives through the each process, presenting the right content for the specific customer and interaction. Easily configure customer relationship processes that react directly to business goals and objectives for immediate response to changing customer needs, business strategies and new compliance requirements.

With Pega CRM on the cloud and on-premise, you can deliver the always-exceptional customer experience to drive up customer satisfaction, retention and profitability.

  • Take advantage of unified strategies for CRM across all channels to enhance the quality, efficiency and consistency of the customer experience in every phase of the customer lifecycle.
  • Pega CRM delivers real-time decisioning, predictive analytics and dynamic processes to optimize each customer interaction by delivering the right resolution or offer every time.
  • Intelligent process guidance with integrated front-to-back-office processes and systems increases first-contact resolution in the contact center and enables Web self-service customers to successfully complete tasks.
  • Advanced case management eliminates manual processes to maximize productivity and reduce errors.
  • Rapid integration with existing CRM systems augments and extends current CRM functionality to improve the quality and efficiency of the customer experience.

Learn more about Pega CRM