BPM Blogs

Going Mobile
Feb 01 2012 | Alan Trefler
Yesterday I sat in on a terrific Pegasystems’ community webinar on what our customers and partners are doing with Pega’s mobile app development technology and witnessed the excitement this capability is feeding across diverse industries. One indicator of...
BPM | Mobile BPM | Comments (0) »
Zen or the Art of Reinventing Yourself
Jan 31 2012 | Krassi Genov
The year 2012 is turning out to be quite the interesting year so far.
Cloud | Apple, Case Management, Kodak moment | Comments (0) »
Next-Best-Action Marketing and "Moneyball"
Jan 27 2012 | Patrick Tripp
For those that haven’t read the book Moneyball, it’s a great read for sports enthusiasts and business professionals alike. It has also been remade into a recent Hollywood movie. The central premise of Moneyball is that the collective wisdom of baseball...
CRM, Decision Management | decision management, moneyball, n-b-a marketing, next-best-action marketing | Comments (0) »
Is Your Web site Mere “Wallpaper”?
Jan 26 2012 | Scott Andrick
It can be tempting to overload your Web site with every picture, product and offer that you have.  It’s the proverbial, old-fashioned “throwing spaghetti against the wallpaper” approach.  The reasoning goes something like this: “since it really...
Customer Centricity, customer-oriented architecture, Next best action, PNC, retail banking | Comments (0) »
You're wrong if you think COTS applications will cut telco IT costs
Jan 20 2012 | Russell Palmer
As seen in European Communications.A report last year on the IT priorities of European communications service providers by Oracle and PricewaterhouseCoopers made for interesting reading.
Comments (0) »
It’s Time to Make Marketing Dollars Work Smarter
Jan 18 2012 | Grant Johnson
As we embark on another year with an uncertain and fragile economy looming, one thing is certain: most marketers are wasting money.  In the Web 2.0 world, and given the measurability of all things digital, at least it’s not as bad as the old lament...
Customer Centricity, Geoffrey Moore, Grant Johnson, V. Kumar | Comments (0) »
2012 CRM Technology Trends: How to make the most of each customer interaction
Jan 18 2012 | John Everhard
As seen on Call Center Clinic.
CRM | Comments (0) »
2012: the Year of Doing More with Less! (Part 1 of 2)
Jan 09 2012 | Setrag Khoshafian
Here we are again. A New Year with new resolutions, as well as some old ones we need to renew and try to stick to again! It is also time for predictions. What will the hot trends be in 2012? In technology, Cloud Computing in conjunction with Social and...
BPM, Decision Management, Case Management | 2012 trends, Analytics, BPM, Setrag Khoshafian | Comments (0) »
Future-Ready Government – Powered by the Social, Mobile and Cloud Revolutions of Today
Dec 15 2011 | Krassi Genov
“The public deserves competent, efficient, and responsive service from the Federal Government.”  This opening line from Executive Order 13571, cited on a number of occasions during the Digital Government Institute’s recent Government Customer...
Cloud | Customer Centricity, customer service, Digital Government Institute, public sector | Comments (0) »
Are Companies Really Trying to Deliver a Better Customer Experience…or Do They Just Want to Save Money?
Dec 07 2011 | Steve Kraus
I read an article recently that said one way to sharpen your child’s mind is to engage in family debates. In the Kraus family, we have taken this to a new level – we are debating at the dinner table.  The other night my wife kicked off with, “So Mr...
CRM, Customer Service | CRM, Customer Centricity, customer experience, customer relationship management, customer satisfaction | Comments (0) »
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