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Session: Meet Up

Marketing and MarTech Meet Up

Date and Location

June 13, 2023, 12:00PM - 2:00PM PDT
Grand Ballroom

This meet up will bring together Martech and Marketing owners to share their experiences on how Pega is used for cross-sell strategies. Organizations in these industries are competing heavily to retain their customer base by offering additional services. This is also a retention strategy to minimize churn, as cost-of-living pressures force consumers to review providers for better deals. Speed to market is particularly important, and adjusting adaptive models easily and quickly to respond to market changes will directly contribute to the top line and bottom line. The industry is known for complex processes, supported by modern and legacy technologies. And the ability to use AI to enable greater responsiveness, as well as reduce cost of operations, is needed.



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