Pega Marketing Essentials (7.1)
Pega Marketing Essentials 7.1 is for business users who want to design and maintain omni-channel marketing programs using Pega Marketing.
Participants get hands-on experience building a marketing program and its related artifacts for both outbound and inbound channels. They will also practice how to adapt to changing business needs by making changes to the decision strategies that in turn change the Next-Best-Action for a customer.
This course helps students familiarize themselves with key features, capabilities and benefits of Pega Marketing on both outbound and inbound channels required to pass the Pega Marketing Consultant certification exam and to succeed in the field.
This course is available in the following delivery format(s):