NAB’s journey to customer-centric banking
Digital first, human where it matters.
Discover how National Australia Bank (NAB) has used Pega Customer Decision Hub™ to create a centralized Customer Brain that powers personalized, next-best-actions for each customer. Executive leaders Andy Kerr, Jocelyn Turner, and Christian Nelissen share their point of view on how its seamless integration across multiple channels is enabling NAB to deliver a tailored customer journey in real-time.
Unified data and decision making, powering hyper-personalized customer experiences that foster loyalty.
Enabled NAB to treat customers as individuals by delivering the right offer at the right time, leading to 3X more leads, leading to 50% more opportunities for bankers.
Transformed NAB's customer engagement strategy, resulting in a 50% uplift in conversion rates.
Reimagine sus procesos y convierta cualquier flujo de trabajo en una aplicación lista para su implementación con total confianza.
Visualice los recorridos del cliente y las estrategias de engagement a través de todos los puntos de contacto y actívelos.