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A Pega Global Study

Organizations are falling behind on CX

Pega’s Global Customer Experience Study reveals four key areas where organizations can differentiate themselves from competitors and build an exceptional CX.

The four false narratives of customer experience

PDF | 22 pages | 29 mins read

Companies have bought into the hype that a compelling customer experience (CX) will set them apart and win the hearts of their customers. But if CX is so important, why are so many companies struggling to deliver an experience that builds lasting customer relationships?

Pega surveyed 5000 CX practitioners and uncovered several key insights into why growth has been stagnant:

  • 64% still don’t have a C-level sponsor.
  • IT is twice as likely to lead CX than any other function, even though business and channel owners play a major role in CX.
  • 68% stated that customers, not businesses, will dictate what channels are used, but organizations are still investing in traditional outbound channels like email and display ads.
  • Improving analytics is a priority, but not the top priority.

Read the report to learn more.

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  • Learn about the four “false narratives” that are plaguing CX growth across all industries.

  • Pegasystems Named a Leader in Real-Time Interaction Management.

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