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Video | 3 Minutes

Optimizing the Customer Journey with Next Best Action Analytics

Today’s connected customer chooses their own path. They interact on their own terms, flow across channels, and take unpredictable routes to a fluid destination. They expect brands to “know” them, even as they head in a new direction.

You can’t push the connected customer down a pre-determined path – instead, you need to flow with them – adapting in real-time to provide a relevant, timely, and consistent experience.