AI and improving the customer experience
Artificial Intelligence (AI) presents both distracting hype and powerful opportunities to drive customer engagement
Examples of how to get started using AI to improve customer experience.
A model for connecting AI technologies to desired business outcomes.
Criteria for selecting the right AI technology.
Act now to reap AI’s potential
While not new, AI now has far more practical application – fueled by the abundance of data and ever-increasing customer expectations. However, brands must cut through the hype to figure out where they can safely place their bets for real results. AI will only become more pervasive, offering the collective promise and reality of automation and intelligence from technology.
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