Pegasystems was cited as a leader and received the highest score in the current offering category among 11 vendors who were evaluated against 35 criteria in The Forrester Wave™: Real-Time Interaction Management, Q3 2015.
Highlights from the report:
“Merging powerful analytics with business rules management, Pegasystems has expanded its next-best-action capabilities from the contact center to address sales, service, and marketing channels.”
“References from the growing Pega Customer Decision Hub user base represent some of the largest RTIM environments in this study and provide favorable reviews for customer data management, recommendation engine functionality, and offer optimization.”
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