Fireside Chat With Sandra Nudelman and Rob Walker
Learn how Sandra Nudelman, Head of Consumer Data and Engagement Platforms at Wells Fargo, is using the power of Pega to make Wells Fargo the most customer-centric bank in the industry.
[4:00] Creating a single re-usable platform driven by a personalization engine
[5:10] Building a single source of truth for customer data
[7:56] Building a top-down architecture to deliver a customer-centric experience
[9:00] Collaborating across functions and creating healthy friction
[11:03] The Pega partnership
Gestalten Sie Ihre Prozesse neu und verwandeln Sie jeden Workflow spielend einfach in eine einsatzbereite Anwendung.
Visualisieren Sie die Customer Journey und Engagement-Strategien für alle Touchpoints und setzen Sie diese effizient um.