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The customer experience tightrope

How to strike a balance between too much and too little customer engagement.

Cover for 'Four false narratives'
preview for 'Four fasle narratives'
preview for 'Four false narratives'
Preview for 'Four false narratives'

Does CX really need an executive sponsor?

Why can’t IT run our CX initiatives?

What if we’re already a customer-centric business?

Should improving analytics be a top priority?

If you’re not annoying your customers, do they even know you exist? With only 36% of customer experience (CX) practitioners having a C-level sponsor, we want to help you find that fine line and get your leadership up to speed.

We uncovered four false narratives many company leaders still believe. Read the report to find out how to combat them.